The UX was carried out in conjunction with stakeholders which included the owner, the CEO, the global marketing director, product managers and consumers. User personas were generated after rounds of questionnaires and interviews and this information was used to form the IA and site map. User journeys were explored using low fidelity and high fidelity mockups generated in Figma. High on the priority list was to allow the user to navigate to their desired location with as few clicks as possible which was challenging given the extent of the RØDE product range. The site was also built on a modular system which allowed RØDE product managers easily upload their category product pages with ease.
My role
• UX design as listed below
• Analysis of existing site
• Competitor research
• User Profiles
• User journeys
• Information architecture & site map
• Creation of URL structure
• Low and high fidelity wireframing
• Visual design
• Prototypes
• Testing & analysis
• Presenting to stakeholders
• Analysis of existing site
• Competitor research
• User Profiles
• User journeys
• Information architecture & site map
• Creation of URL structure
• Low and high fidelity wireframing
• Visual design
• Prototypes
• Testing & analysis
• Presenting to stakeholders
GLOBAL MARKETING DIRECTOR
Daniel Woodall, RØDE MICROPHONES
Daniel Woodall, RØDE MICROPHONES
"Alex has a very wide set of design skills coupled with both UX and technical expertise which makes him uniquely versatile. He did not just design a new website, he created an entire working model of it in Figma, figuring out and optimising many complex UX challenges and creating something that facilitated both senior management sign-off and rapid CMS programming. He did not just art direct photography shoots for product launches, he also produced beautiful photo-realistic 3D renders that could be integrated into campaign assets. He was also a powerhouse of innovative ideas, from workflow process improvements to proposals for harnessing NFTs. I'd recommend Alex to any organisation looking for a design and UX leader."
