Designed to not only get kids engaged, but also obviously to encourage parents to do their shopping at Woolworths, there are 108 ancient animals to discover with 81 cards and 27 stickers in the set with a Collector's Album. The accompanying magnifying glass has a UV LED which, when aimed at the album, reveals secret messaging printed in UV ink for children to discover. The campaign was a huge success seeing Woolworths' sales growth double for that quarter.
My role
• Art direction
• Graphic design
• Product design
• Packaging design
• Illustration
• Graphic design
• Product design
• Packaging design
• Illustration
