In 2023, Dyson introduced the most powerful robot vacuum cleaner to the Australian market with a bold, disruptive launch. As part of the campaign, we created a striking 3D out-of-home billboard in a high-traffic area of Melbourne’s CBD. I developed the initial animatic using Blender 3D before collaborating with an external agency to bring the final execution to life.
My role:
• Creative direction
• Art direction
• 3D animatic storyboard
• After Effects for final composition
• Art direction
• 3D animatic storyboard
• After Effects for final composition
