For Dyson’s second venture into the audio space, we set out to make a bold statement on social media with the launch of the OnTrac over-ear headphones. To capture attention and spark conversation, we created a disruptive virtual out-of-home (OOH) activation, leveraging CGI to seamlessly integrate the product into a dynamic urban environment.
This innovative content not only generated buzz but also outperformed our historically best-performing UGC content, delivering strong engagement and surpassing key performance metrics.
My role:
• Creative direction
• Art direction
• Videography
• 3D asset creation
• Animation & motion design
• Post-production & compositing
• Testing & deployment
• Art direction
• Videography
• 3D asset creation
• Animation & motion design
• Post-production & compositing
• Testing & deployment
