To elevate the Dyson Beauty range and drive sales, we crafted a compelling social media campaign featuring inspirational women from our target demographic. We brought together a diverse cast—a professional model and full-time mum, a Paralympian, and a musician—each representing a machine from the range. Through high-quality video production, we showcased their unique journeys, authentically connecting the brand with real-life beauty and empowerment. Videos were edited to 60", 30", 15" and 6".
My role:
• Creative direction
• Art direction
• Colour grading
• Post-production - editing, sequencing and sound
• Art direction
• Colour grading
• Post-production - editing, sequencing and sound
