As sales for Dyson’s Beauty range began to plateau toward the end of 2024, the marketing team sought a fresh, engaging approach to reignite consumer interest. We developed a dynamic social campaign that leveraged the seasonal shift into summer – positioning it as the perfect time to invest in a Dyson haircare machine.
I created 4x5 and 9x16 video assets optimized for Meta platforms, crafting visually compelling content designed to capture attention and drive engagement. This strategic execution helped reinforce Dyson’s premium positioning in the beauty space while encouraging seasonal purchasing behavior.
My role:
• Creative direction
• Art direction
• 3D Modelling
• 3D Animation
• Production
• Testing & deployment
• Art direction
• 3D Modelling
• 3D Animation
• Production
• Testing & deployment
