For Dyson’s second launch in the audio space, we strategically partnered with Mackenzie Arnold, professional goalkeeper for Australia, to amplify the reach and impact of the OnTrac over-ear headphones.
We created a dynamic video showcasing Mackenzie incorporating OnTrac into her pre-game warm-ups, highlighting the headphones’ superior sound quality, comfort, and performance. By sharing this content across both Dyson’s channels and Mackenzie’s platforms, we maximized audience engagement and extended our reach to her dedicated fanbase.
My role:
• Creative direction
• Art direction
• Testing & deployment
• Art direction
• Testing & deployment
