The launch of Dyson Airstrait in the ANZ market was highly anticipated, and we set out to create a campaign that built excitement and captured attention. We kicked off with a strategic teaser across social platforms, leading up to a visually striking launch video. Both shown below.
I led the development of this dynamic video, handling both visual production and audio design, crafting an immersive experience that not only captivated audiences but also reinforced Dyson’s innovation in haircare technology.
My role:
• Creative direction
• Art direction
• 3D Modelling
• 3D Animation
• Production
• Testing & deployment
• Art direction
• 3D Modelling
• 3D Animation
• Production
• Testing & deployment
